S.M. UX & Eye Candy
WorkMethodAbout

I'm Simona

I work in (cross-functional) teams to achieve user experiences that are usable, scalable and lovable. Web and App. Across disciplines.

UX &
Eye Candy

I design Products, Experiences, Design Systems and eCommerce Platforms. Mobile first.

Case StudiesArrow

Previously at

ING

Bank like you've got better thinks to do

Banking  |  Amsterdam, NL

2024 - 2026

Showcase2024 - 2025

Expressive Brand

Product Design, Design System

BOSE

Sound is power. Sound has the power to transport us. Transform us. To make us feel alive.

Audio Electronics, B2C  |  Purmerend, NL

2022 - 2024

Case study2022 - 2024

Solid Foundations

eCommerce, Website, Design System
Case study2024

Immersive Brand Stories

eCommerce, Website, UX Design

OBERON

Complex IT made clear. Sustainable, on time and within budget.

Digital Development Agency, Saas  |  Amsterdam, NL

2021 - 2022

Showcase2021

Travelbase platform

Booking System, SaaS Website, Design System
Showcase2022 (4 months)

Easybroker App

Investment App, React Native, Product Design

ACCELL

Accell Group makes bicycles, bicycle parts and accessories.

Transportation, B2B, B2C  |  Amsterdam, NL

2019 - 2021

Case study2020 - 2021

Design System(s)

eCommerce, Multi-brand, Design System
Case study2020 - 2021

eCommerce Platform

Headless, Multi-brand, Design System
Case study2021

L'Équipe LAPIERRE

eCommerce, Website, Visual Design

Floppy Disks were a thing

Since the beginning of my career, I have had one eye on design and the other on technology. For many years I was the one who delivered a website from the layouts to the production code.

UX and EyeCandy.

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